I am a creative and passionate marketing professional with 15+ years of marketing experience across outdoor clothing industry, hospitality, travel and tourism, holistic nutrition and start up industries. I lead teams with a “people first” mentality knowing that talent development and conscientious leadership in a team leads to successful team outputs, strategies, creative thinking and dynamic results. 

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I love working in the digital marketing space shaping content strategies, developing full-funnel marketing campaigns and leading creative development for powerful brand messaging and strategy. My core competencies are diverse, including strategic planning, branding, social media (organic and paid), influencer and affiliate marketing, web development, media, target insights, research, and project management.

 

I have an ability to see the whole picture while seeing all the details that are required for success. I quickly and successfully manage multiple communication priorities balanced with campaign goals. I actively and delicately manage brand messaging to balance internal client sensitivities while ensuring Brand integrity.  
 

I am a weaver of stories and can distill complicated messaging into clear and powerful messaging.